On 11/2/18, at approximately 10:30 a.m., a male subject entered a jewelry store wearing a realistic mask. He disguised himself to appear as a Hispanic male. He also wore sunglasses, gloves and a hat. The subject asked to see high-end watches. Before the sales associate could assist him, he brandished a gun and pointed it at the sales associate. He demanded a second sales associate open the cases. The subject removed numerous bridal pieces and high-end watches. If you have any information regarding this subject, please call the Jewelers’ Security Alliance at 212-687-0328.