Myrtle Beach, SC– It was reported on August 01, 2025, that a distraction theft occurred at the Coastal Grand mall jewelry store on July 07, 2025. After completing case counts, the items were discovered missing. After reviewing video, it was determined the merchandise was stolen on July 7th during a distraction theft, in which an employee was showing bracelets and chains to the male depicted above. It was learned the male distracted the employee in the direction away from his hands. The male grabbed gold merchandise and dropped the merchandise into his left palm. Then, the male placed his cell phone in his left hand to hide the merchandise. Seconds later, the male informed the employee that he wanted to buy a gold chain and began walking to the register. While doing so, the male concealed the merchandise in his left pocket. Once they arrived at the register, the male stated he wanted to use his girlfriend’s credit card. The male stated he was going into the mall to get her, and he would be back. He never returned. A police report was filed.
Suspect(s) Description: Male, Black, mid-50’s, 5’07”, thin build, scruffy gray beard, wearing a dark shirt, hat, shorts, white socks, slides
If you have any information regarding this incident or information on this criminal, please contact the Jewelers’ Security Alliance at jsa2@jewelerssecurity.org or 212-687-0328.